First outcome
One short paragraph describing the concrete thing the reader gets.
Your tagline goes here
The big idea, in one line. A second clause that softens it.
A paragraph that says what you do, who it is for, and the single most important reason someone should care. Two or three sentences. No more.
What you walk away with
Second outcome
Another concrete thing. Avoid abstractions. Name the deliverable.
Third outcome
The third concrete thing. Three is a comfortable read.
A look at the work
Three images from your studio, your projects, or your clients.
Who this is for
A paragraph that names the specific person you serve. Their situation, what they have already tried, and why this fits. The reader either nods or moves on. Either is fine.
A second paragraph that addresses one objection or one fear. You do not need to convince everyone. You need the right person to feel seen.
Proof
A quote from a real person who has used what you sell. Two sentences at most. The shorter the better.