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The headline that promises the magnet.

One paragraph naming what they get, in what format, by when. Concrete. The lede is where you earn the email address.

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What you get

  • Day 0The first thing, immediately.
  • Day 1The second thing, the next morning.
  • Day 3The third thing, two days later.
  • Day 5The fourth thing.
  • Day 7The fifth and final thing.