Emily
Six years in marketing, coach, about to launch her own thing. Building a puzzle teaser, a launch pad, a new website, a dashboard, and a client audit document, all from one root system.
Six years in marketing, coach, about to launch her own thing. Building a puzzle teaser, a launch pad, a new website, a dashboard, and a client audit document, all from one root system.
A pre-launch puzzle teaser at emilytoddmckee.com/launch. Drag the pieces into the slots, drop your email, get notified when the site goes live. No Flodesk, no Kit, no scheduler in between. The whole flow runs on her own stack: Claude Code and Hostinger, and nothing else.
A launch pad that keeps her honest about her own strategy. The first pages of her new website, built in roughly a day because the system already knew her copy, her brand, her photos, and the About page she had drafted earlier. A personal dashboard pulling her transits, her chart, and the rhythms she actually plans her week around.
And a client audit document that used to take her hours in Canva. Branded, structured, ready in minutes, because the system already holds the context of the work.
Emily came in curious, with no plan to build anything specific. She left building in five directions, and kept showing up. That is what the root system is for.
A gamified pre-launch piece at emilytoddmckee.com/launch. Drag-and-drop puzzle, email capture, confirmation email on signup, and a launch email queued for the day the site goes live. No Flodesk, no Kit, no scheduler. Roughly an hour, end to end.
A working document that holds her launch strategy and keeps her accountable to it. Plans, decisions, and the next move always in one place, in her own words.
The first pages of her new site, built in roughly a day. Photos, About copy, and brand voice already in the system, so it knew what to draft. The launch version goes live next week.
Human design, astrology, and the daily rhythms she actually plans around. The system pulls only from the things she has set herself. It remembers, and it stays specific to her, not a generic reading borrowed from somewhere else.
Her cycle and her energy carried into the same view she plans her week from. Not a separate app to check, just part of the daily picture.
The audit she used to rebuild from scratch in Canva for every client. Now generated in minutes, fully branded, with the context already inside the system. The goal is to live it inside a client portal on her website, alongside courses.
"I used to think it was far too difficult for someone without a tech background. You completely prove yourself wrong. You prove everyone wrong."
Emily, on the mindset shift
Emily's system is hers. Yours will look nothing like it. That's the point.
Watch the full Girls Who Claude Code showcase: Emily and the four other sprint graduates, the full session and Q&A.