Lavinia

Lavinia

Founder, speaker, connector. Building a personal speaker hub, a real CRM, and a way to decouple her business from her name, all from one root file in Bali.

Who Lavinia is

Lavinia is based in Bali. She's the founder of Livit (eight years old) and Remote Skills Academy at mana.com (six years), and she runs both alongside a portfolio of other businesses. She wrote the preface to the first book on coworking and the future of work, and she's been a fixture of the running remote and remote-first conference circuit for years.

The Academy trains women, including Muslim women not allowed to work outside the home, and women from Papua who'd never worked at all, into international remote marketing roles. They earn real money online now. That's the through-line in her work: open the door for people the door isn't usually open to.

She's a writer, a speaker, a connector, and a sharp pragmatist. Allergic to woo. Comfortable on the internet since the IRC days. Building her root system from Bali, surrounded by tech bros, looking for a cleaner way to hold all of it together.

Lavinia

What she's building right now

A self-hosted personal site to replace the Squarespace she's been paying for and barely touching. Not a business site, a speaker site. A clean home for talks, podcast appearances, writing, and the Substack she's serious about. The point is to decouple her name from any one of her businesses, so the personal brand carries its own weight.

Underneath that, the real prize: a personal CRM that finally works. One that pulls from LinkedIn, WhatsApp, Slack, and email. Knows when she last spoke to someone and where the conversation left off. The digital version of the phone book her parents had.

The layer underneath

Lavinia's root system is the layer her speaker brand, her Substack, and her relationships will all sit on. Sprint 1 built the dashboard. Sprint 2 makes it hers.

Speaker hub site (in build)

A self-hosted home for speaking engagements, podcast appearances, and writing. Migrated off Squarespace, scraped with Firecrawl, rebuilt clean. Decoupled from any of her companies on purpose.

Mind

Substack as the publishing engine

Substack stays the writing home, the new site links out to it. Cross-posting handled correctly so her own URL gets the SEO credit, not the platform.

Mind

Personal CRM

The CRM she's been trying and failing to build for a decade. One source of truth for every relationship. Last contact, where you left off, birthdays, the digital phone book her parents had.

Heart

Sprint 1 dashboard

The Soul, Mind, Heart, Body view she built in Week 4. The frame everything else now hangs on. Custom tabs and columns coming as her actual rhythm gets clearer.

Soul

Decoupling personal from business

The deeper move underneath the speaker site: a commercial engine that doesn't depend on her network. Her name is the door, not the building.

Heart

A team plan, eventually

Later in the year, a Claude cowork sprint for the company. Shared skills, an enterprise version of what she's learning solo now. The Academy gets the same root system.

Mind
Lavinia

"I had it scrape stuff from my Substack and then LinkedIn, and look at what's doing well. It saw a pattern of how I write that I wasn't even aware of. The structure: you open with this kind of thing, then create this gap between this and that, then the conclusion is in this shape and format. And you should keep it that way."

Lavinia, on what her root system showed her about her own writing

"The highest rewards are going to go to people who use AI to automate certain things, enhance their work, but still show up as humans everywhere where it matters."

Lavinia

What's next

Sprint 2 ships the speaker hub and the Substack signup flow. Then the personal CRM gets real, with WhatsApp, Slack, LinkedIn and email feeding one place. Later in the year, the Academy gets a team plan and a shared root system. Same map. More terrain.

Build your own

Lavinia's system is hers. Yours will look nothing like it. That's the point.

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